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Cooper’s restructuring opens up a host of growth opportunities

PRCSH71 2nd December 2013

Cooper Specialised Handling Ltd has announced today a restructuring of its materials handling business to maximise the company’s presence in specialised handling markets.

Following a strategic review, two distinct business units are being created.  These will be dedicated to driving growth in the short-term rental marketplace and service/parts support while also building on an already strong reputation in the heavy handling arena’s.

Cooper Specialised Handling Ireland Group Ltd is the holding company which incorporates Cooper Specialised Handling Ltd and Cooper Specialised Handling Ireland Ltd. The two new businesses will operate out of Cooper’s established base in Honiley, Warwickshire.

Cooper Specialised Handling Ltd will continue to focus on developing sales of Sany, Meclift and Mantsinen equipment to end users and independent dealers in the specialised handling sector. The business takes a consultative approach to delivering a total solution for industrial and port equipment comprising lift trucks from 16 tonnes to 70 tonnes, laden and unladen container handlers, reach stackers, and hydraulic cranes (material handlers).

Cooper Specialised Handling Ireland Ltd is the dedicated division responsible for delivery and execution of parts supply, rentals, maintenance and servicing for all brands represented by Cooper Group products. The new business creation also opens opportunities for servicing of other competitive brands thus broadening the Group’s scope and reach.  Cooper Specialised Handling Ireland will have access to over £1million of spare parts stock .  It will further seek to grow its network of engineers nationally as opportunities arise.

David Cooper, Chief Executive of the new Group Company said: “The Cooper name has long been associated with our role as the UK distributor of Konecranes, Sany, Meclift and Mantsinen heavy handling equipment. But the business has evolved a great deal in recent years and our aim now is to grow by making best use of our experience and expertise in the general materials handing sector and rental marketplace and by utilising our skills in servicing, maintenance and parts to full advantage.”

David Cooper, Chief Executive, concluded by adding “Whilst these changes can be construed as expansion, the business remains totally focussed on the qualities of experience and customer relationships that were the foundations of the Cooper business. Our customers can expect the same quality of service but it will be supported by a larger infrastructure, greater opportunities and have wider reach than before”

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Editor’s Notes

Operating in all sectors of heavy lifting across the UK and Ireland, Cooper Specialised Handling is the exclusive UK distributor for SveTruck, RAM Spreaders, Telestack bulk material handling conveying systems and Sany mobile handling equipment, sole UK importer and exclusive distributor for Mantsinen cranes, Movella Translifters, TEC Containers and a long-term specialist in Konecranes lift trucks.  The company, which celebrated 20 years in business in 2018, also has a dedicated after-sales division, Cooper Specialised Handling Ireland, which specialises in engineering support.

Independently owned, Cooper offers total solutions in both solids and bulk handling. Its customised solutions comprise high quality, high value products and reliable service for businesses operating in the most challenging heavy handling environments, including ports, freight handling, inter-modal terminals, manufacturing and other heavy lifting industries.